Suzana Applebaum, Head of Creative at Google: faster than life.

I sat with Suzana at Google's office in Chelsea and we quickly talked about speed: what is the fastest reaction time on the Internet? Anticipation is the answer. Suzanna tells her Google's story. She does not only try to understand what customers want, but she anticipates the relevant experiences they will have. But how does this translate into the creative process of the Google's work teams?