Suzy Deering (Ford) | Taking an American Icon into the Future

Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry.Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020.Recorded from the 2022 Cannes Lions International Festival of Creativity, this conversation goes over Suzy's move from eBay to Ford in 2020 at the start of the COVID-19 pandemic. She discusses how she didn't let the pandemic stop her from getting to know her co-workers, the hard work that goes into changing industries, and so much more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.