SW 171 - Brian Horn - The Authority Mindset and SEO for Podcasters

Today, Jason Hartman welcomes Brian Horn of The Authority Alchemy podcast to the show. Brian has helped top celebrity entrepreneurs with their branding, search engine results, and internet marketing. In 2010, he was named 'Google Guru' by Inc Magazine and he has recently released a new book titled The Authority Mindset. He talks to Jason today about SEO and shares some important insider SEO tricks with him.    Key Takeaways: 5:00 – Brain saw a dramatic increase in his conversions when he told people he had been featured on high-end news websites.  8:20 – Amazon has more best-selling authors than anywhere else, because it's so easy to get into their system.  11:00 – All people want to know is if you can help them or not. It's important to cater to that or else you won't succeed. Brain calls this, 'Educator/Advocate'. Focus on helping others succeed.  14:40 – Focus on a specific market or niche. This helps you become an expert.  22:00 – Ask yourself what your target customer is asking? Then target those specific keywords for them.  25:20 – The Google Penguin update really scared Brain's clients away from SEO services.  27:40 – Stay consistent with your message. Brain explains how you can fit into one of these fours characters to help with you brand.        Mentioned In This Episode: R.O.I. Marketing Secrets Revealed by Brain Horn How to Backlink: Using the NEW Linkerati to Reach Page 1 of Google by Brian Horn http://authorityalchemy.com/   http://authoritykickstart.com/