SW 174 - Corey Coates - Podcast Best Practices and Tips

Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium.    Key Takeaways: 2:20 – Corey has been podcasting since 2006 and has worked with a lot of industry leaders in podcasting over the last 9 years.  4:20 – With podcasting you can target a very specific audience on your own terms.  7:50 – Overseas Radio Network had a regular radio stream of shows, but also had it available for download in case people wanted to listen to a specific show on their own time.  9:10 – Podcasting takes time and patience. Developing a good podcast is still best done organically and through word of mouth.  12:37 – You don't need a large audience to be a successful podcaster.  15:50 – Audio equipment is so cheap and compact that you can literally record your show using GarageBand on your iPhone.   19:18 – Corey talks about the company Buzzsprout, who is looking at new ways to make podcasting easier.  23:45 – Corey talks a little bit about Podfly and how they help clients with the pre and post-production aspect of their podcast.  25:15 – Jason loves Podfly. He says that he is able to produce content faster than ever before because Podfly takes a load off his hands.  28:15 – Having a lot of content available on a regular basis is what builds a great audience.  29:15 – You can't game the Apple iTunes system. Apple ranks you based on a number of downloads and the number of subscribers you have over a 4 week period.    Mentioned In This Episode: http://www.podfly.net/ overseasradio.com/ http://www.libsyn.com/ http://www.buzzsprout.com/