SW 175 - Best Practices In Lead Generation With Ken Wisnefski

Ken Wisnefski is the founder of WebiMax and is a respected leader in the online marketing industry. He started WebiMax to help provide clients with a reliable partner that could help them grow their presence online. He talks to Jason today on the Speaking of Wealth show about upcoming trends, lead generation, Facebook ads, and even Netflix.    Key Takeaways: 3:00 – What's the best practices in lead scoring? Ken shares some important insights in this segment.  6:20 – It's scary that Google has so much power. So many people rely on their business model.  9:10 – Is Facebook advertising worth it? Ken says it's worth it for the mobile space. It's also better than Google AdWords right now.  12:50 – However, Ken feels that you shouldn't abandon Google for Facebook.  16:45 – Ken talks about the Netflix model and how he thinks we're going to see more of that business model else where.  20:25 – Final thoughts? Companies that have been following traditional advertising paths will ultimately abandon all of those things and invest in digital marketing.   Mentioned In This Episode:  http://www.webimax.com/