SW 187 - Loyalty Programs for Small Businesses with Tom Caporaso

On today's Speaking of Wealth show, Jason Hartman brings the CEO of Clarus Marketing on to the show, Tom Caporaso. Tom also works closely with FreeShipping.com and talks to Jason about the importance of loyalty programs, what his company offers, and more in this quick 13 minute episode.    Key Takeaways: 1:10 – Jason welcomes Tom on to the show.  1:20 – How can small businesses and entrepreneurs benefit from loyalty programs?  4:05 – What kind of loyalty programs are out there?  7:00 – Tom talks about FreeShipping.com 8:03 – If the price of the item you purchased drops within 90 days, FreeShipping.com will cover you for that.  9:45 – Costumers have a lot more options now, so giving them great value, product, and customer service is key.  11:50 – The US market loves the convenience of monthly subscription deliveries of daily goods.    Mentioned In This Episode: ClarusMarketing.com FreeShipping.com  ReturnSaver.com