SW 188 - Primal Branding with Patrick Hanlon

Patrick Hanlon joins the Speaking of Wealth audience and talks to Jason Hartman about his book, Primal Branding. Patrick sits down with Jason to talk about the seven primal rules of branding and how it can apply to small and big businesses alike. As a side note, Primal Branding was released in 2006 and there is now a newer version of the book with more recent tech examples entitled Social Code.   Key Takeaways: 1:30 – Jason gives a short introduction of Patrick.  5:10 – It can be hard to relate to these bigger companies, but remember, they had to start somewhere too.  8:45 – Patrick shares a neat story about Maxwell House coffee.  12:30 – Patrick talks about the non-believers or the 'opposites'.  17:10 – Do the creation stories work better when you're a larger business?  20:30 – America's brand is entrepreneurship.  25:10 – How do you apply Primal Branding to social media?    27:25 – Social Code is the name of the new book.    Mentioned In This Episode: Primal Branding by Patrick Hanlon Social Code by Patrick Hanlon Simon Sinek TED Talk   http://thinktopia.com/