SW 202 - Engage and Convert Your Podcast Listeners Into Income with Ben Krueger

Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners.    Key Takeaways: [2:30] Podcasting allows you to create content in a very easy way and it builds relationships.  [5:20] Can podcasting work for the local provider? The dentist, chiropractor, etc?  [9:45] Don't be afraid to turn some people off.  [14:15] Develop a podcast the way you'd develop any friendship.  [16:25] Ben shares direct response marketing tips to convert listeners into potential customers. [22:10] Jason loves Tucker Max's show notes.  [29:00] Podcast between 17-22 minutes long works really well for listeners.    Mentioned In This Episode: Influence by Robert Cialdini Auphonic.com  Audio-Technica ATR2100 Microphone.  Skype Call Recorder Pamela   AuthorityEngine.com