SW 244 - LinkedIn Focus Academy with Nile Nickel

Nile Nickel is a self-made time tested LinkedIn Expert. He attended Business School at St. Petersburg's Eckerd College, and has incorporated his love for technology into all of his businesses. He is currently the President and CEO of  Balance Engines LLC, Small Change LLC, and Revenue Assurance Holdings LLC. Nile has a vast Social Media background and when LinkedIn was launched he was one of the first people to dive in, noticing the tremendous SEO potential and value behind it. Key Takeaways: [1:48] Nile's LinkedIn philosophy [3:34] How LinkedIn is more than most people think [5:13] How to start the process of creating a great LinkedIn profile [7:59] Using keywords in your LinkedIn profile and where to find them [11:11] Nile breaks down the difference in pay levels for LinkedIn and what would actually make them worth the cost [13:51] Tackling the Summary part of your profile [17:26] The increasing use of LinkedIn in the job market [18:40] Why job seekers and job recruiters love LinkedIn [21:49] Breaking down if you really want as many connections as possible, or if you should pick and choose carefully Website Mentioned: www.linkedinfocus.com