SW 281 - Benefits of Business People Writing Books with Tanya Hall

It's easier than ever to publish a book today, but harder than ever to actually break through the noise and have your book become successful. With so many self publishing options, and big book publishers scaling back on their risk taking, it can be hard for the common author to stand out. Jason Hartman talks with Tanya Hall, CEO of Green Leaf Book Group, about the book world today, and what it takes to become one of the success stories. They also discuss how her groups business model is a hybrid of the two extremes, how much it costs to get a book nationally distributed through them, and give some examples of books that really grabbed the spotlight from the competitors. Key Takeaways: [3:35] Self publishing online vs brick and mortar sales [7:47] How Greenleaf Book Club fits into the book publishing world [13:01] The benefits of getting your book into an airport book store [15:56] What does it take to be a successful author nowadays? [19:58] Some examples of books Tanya has been involved in that differentiated themselves from the herd Website: www.GreenLeafBookGroup.com @TanyaHall 512-891-6100