SW 304 - How to Get Celebrity Clients with Kofi Nartey

Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry. Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting. Key Takeaways: [1:53] What's different about sports and celebrity clientele needs? [5:59] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs? [9:56] Some ways to test the marketing waters of working with the elite without bankrupting yourself [12:00] How to stand out when you get a chance to meet with potential celebrity clients Website: www.Kofi.LA Sellebrity "You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"