SW 337 - Trump: The Art of the Insult with Joel Gilbert

from Speaking Of Wealth with Jason Hartman

Love him or hate him, you have to admit that Trump did what he needed to do to win the presidency. A political novice, Trump used his knowledge of marketing and branding to make a successful run at what many considered an impossible feat. Jason Hartman talks with Joel Gilbert, director of Trump: The Art of the Insult, about what tactics Trump used, why they resonated with people, and how ordinary Americans can also use the tactics in their business career. Key Takeaways: [2:26] Can other people replicate Trump's presidential branding strategy? [6:06] The importance of acknowledging a failure and moving on [9:20] Trump inspired people to believe he was not going to be another guy who goes into office and stabs everyone in the back [11:32] The art of the counter attack [13:58] Would Trump's tactics work in the business world? [18:19] How does Trump look to Joel now and what does he think about 2020 Website: www.ArtOfTheInsult.com

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This episode was published on April 5, 2018.

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