SW 339 - Shortcut Your Startup with Carter Reum

Jason Hartman talks with Carter Reum, co-author of Shortcut Your Startup and co-founder of M13, about the impact of rapidly changing technology has on entrepreneurs today, the important things to think about before starting your business, and the game changing technology that is blockchain. The two also examine what it means to make a safe investment today and how to avoid investing in the next Pets.com. Key Takeaways: [1:38] The rapid pace of change in today's world [5:20] Traffic is becoming cheap because you can find and target your audience better than ever [8:31] You need to define what success for your business looks like before you start [11:38] Defining a "safe investment" is getting harder and harder [15:39] Blockchain today and the internet in the 90s have many similarities. There are companies that are doing things right and those that are just in it for a cash grab [19:24] Speedboats vs sailboats Website: www.ShortcutYourStartup.com Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches