SW 395 FBF: The Art and Science of Building Brands with Libby Gill

Today's Flash Back Friday comes from Episode 89, originally published in September 2013. Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands." Gill discusses how businesses can create compelling brands based on emotional connection, authentic value and flawless delivery. She shares a few core mindshare methods and how businesses can capture the mindshare of their customers. Website: www.LibbyGill.com