Swatch Group Quits Baselworld episode artwork

EPISODE · Jul 29, 2018 · 5 MIN

Swatch Group Quits Baselworld

from The No BS Watchmaking Show · host Anthony from No BS Watchmaker

For many of you that follow me, you know that I’m often vocal about the way today’s watch industry markets its products. Well, just about an hour ago, swatch group announced that they will not be participating in Baselworld next year. This means that a good section of the fair will now be empty (unless someone fills it up). CEO Nick Hayek even said that in today’s environment of fast pace and transparency, they don’t see it useful. It’s only a matter of time before some of the industry giants really dive deep into social media and embraces the new form of marketing and brand awareness. Baselworld is overpriced anyway. ❗️What’re your thoughts on this?! LINKS: P.S. Have you checked out my new Watchmaking course? The No BS Watchmaking Crash Course: https://nobswatchmaker.com/courses/watchmaking101 YouTube: https://www.youtube.com/channel/UCkLvRULrCMz2yD6ctFmXKPA Instagram: https://instagram.com/nobswatchmaker Facebook: https://www.facebook.com/nobswatchmaker Website: www.nobswatchmak

Episode metadata supplied by the publisher feed · Published Jul 29, 2018

For many of you that follow me, you know that I’m often vocal about the way today’s watch industry markets its products. Well, just about an hour ago, swatch group announced that they will not be participating in Baselworld next year. This means that a good section of the fair will now be empty (unless someone fills it up). CEO Nick Hayek even said that in today’s environment of fast pace and transparency, they don’t see it useful. It’s only a matter of time before some of the industry giants really dive deep into social media and embraces the new form of marketing and brand awareness. Baselworld is overpriced anyway. ❗️What’re your thoughts on this?! LINKS: P.S. Have you checked out my new Watchmaking course? The No BS Watchmaking Crash Course: https://nobswatchmaker.com/courses/watchmaking101 YouTube: https://www.youtube.com/channel/UCkLvRULrCMz2yD6ctFmXKPA Instagram: https://instagram.com/nobswatchmaker Facebook: https://www.facebook.com/nobswatchmaker Website: www.nobswatchmak

PodParley-generated summary based on available episode metadata and transcript content.

NOW PLAYING

Swatch Group Quits Baselworld

0:00 5:37

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The No BS Watchmaking Show?

This episode is 5 minutes long.

When was this The No BS Watchmaking Show episode published?

This episode was published on July 29, 2018.

What is this episode about?

For many of you that follow me, you know that I’m often vocal about the way today’s watch industry markets its products. Well, just about an hour ago, swatch group announced that they will not be participating in Baselworld next year. This means...

Can I download this The No BS Watchmaking Show episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!