Swatch profiteert van commotie rond lancering Royal Pop-collectie, ‘hype bewust gecreëerd’

from BNR Headlines · host BNR Nieuwsradio

In landen door heel Europa en de Verenigde Staten zorgde de verkoop van een nieuw Swatch-horloge zaterdag voor chaos, vechtpartijen en politie-optredens. Veel Swatch-winkels bleven gesloten; Swatch vraagt mensen ‘niet meer massaal naar de winkels te komen’ om verdere escalatie te voorkomen. Is dit de perfecte marketingstunt? Lees het hele artikel op bnr.nl: Swatch profiteert van commotie rond lancering Royal Pop-collectie, ‘hype bewust gecreëerd’See omnystudio.com/listener for privacy information.

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This episode was published on May 18, 2026.

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