Swati Goorha on the power of storytelling in design

from Trade Tales · host Business of Home

Swati Goorha made a splash at the recent Kips Bay showhouse in New York for telling the story of her own growth through design. That approach was more than a one-off: It’s a strategy that underpins many aspects of her firm. She shares how she’s using storytelling for everything from project flow to getting clients on board with a design concept.This episode was sponsored by Regina Andrew and Room & Board. LINKSSwati GoorhaKaitlin PetersenBusiness of Home

What this episode covers

Swati Goorha on why she doesn’t conduct discovery calls, how she set herself up to work on higher quality projects, and the billing adjustment that made clients more respectful of her time.

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Swati Goorha on the power of storytelling in design

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This episode is 55 minutes long.

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This episode was published on October 9, 2024.

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