Sweet Dreams, Hard Lessons

Ep1: Sweet Dreams, Hard LessonsOct 30 In this debut episode of Resilient as F*k!, host Vivian Perez shares the story of her very first business—a high-end cupcake venture she started with her mom in Bogotá. Fueled by passion and excitement, they launched with high hopes, but their experience at a vintage fair taught them some tough lessons about audience, pricing, and choosing the right events for their product.Vivian reflects on how this “first big failure” became a turning point, ultimately inspiring her to create Resilient as F*k!, a space for candid conversations about the ups and downs of the entrepreneurial journey.Key Takeaways:Importance of Knowing Your Audience: How mismatched expectations led to a tough lesson in understanding who your product is really for. The Right Place, the Right Price: Discover why event selection and price alignment matter, and how missing these can impact sales.Failure as Fuel: Hear how Vivian’s dad’s advice to “keep going” planted the seed for this podcast and helped her see failure as part of the journey. Memorable Quotes “Good job. This is the first failure of many more. Keep going.” Vivian’s dad on why failure is essential to growth. “Every failure is a lesson, and every setback is a step toward success.” Vivian Perez, on the mission of Resilient as F*k!.Have a story of your own “epic f* up” that turned into a triumph?Share it with us, Subscribe to Resilient as F*k! for more real stories of resilience. Follow along for the raw, real stories behind success in the CPG industry.