Sweet Emotion: Win Trust and Business with Relentless Empathy

Susan Unger, Director of Sales at Informa, joins me to unpack value selling and how showing vulnerability can positively influence your relationships with your customers.With over 25 years of selling experience, Susan shares some of her defining career moments that highlight the impact of consistency and empathy in sales.Learn how focusing on the value narrative can transform your sales strategy and lead to significant wins.Join us as we discuss:[00:50] Why you should always steer the conversation back to value[9:47] Mirroring conversations and empathetic listening[22:59] When a sales day goes bad and conflict resolutionFor more My Sales Day, subscribe to the inspiring My Sales Day newsletter at mysalesday.io, follow the show on Apple Podcasts, Spotify, or search for “My Sales Day” in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.