Sweet Licensing Deals & Cannabis Sports Drinks

In this episode: On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the evolution of cannabis in sports and recovery drinks. Kicking off the podcast, Nosh managing editor Monica Watrous shares that she is a fan of the new Oreo and Coca-Cola co-branded products, leading to the group sharing what two CPG products they would like to see paired up. The topic leads to a conversation about energy drink maker C4's announcement that it was partnering with Hershey's on a line of co-branded products. The discussion of candy and indulgent flavors in fitness products carries over into what is happening in the cannabis-infused sports and hydration categories.  Show Highlights: 0:30 - Oreo-flavored Coke or Coke-flavored Oreos? There is something for everyone. The CPG Week hosts share their ideal co-branded products. 3:00 - Senior reporter Brad Avery discusses why Jolly Rancher-flavored energy drinks might be showing up in convenience stores soon thanks to the licensing partnership between Hershey and Nutrabolt's C4 brand. 7:30 - The team chats about why indulgent and candy flavors seem to be doing so well in the sports performance category.    9:00 - What happened to CBD in hydration and recovery products? Senior reporter Lukas Southard tells the group about his feature on cannabis sports drinks and why there seems to be more low-dose THC popping up in the category. About the CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts