Sweet Strategies to Merge and Grow in the "Small" Client World

Kraig Guffey, Founder and Strategic Director of Atlanta-based Syrup Marketing, provides insights into successful merge and company growth strategies for firms working with smaller clients. He suggests that merges can be effected most effectively when companies have compatible leadership and cultures, are of similar size, and serve the same or similar customers with complementary, adjacent client needs. He notes that a good merge can result in explosive growth, which is better accommodated through process, rather than through adding staff. Other critical factors for managed and sustainable growth include defining the market your company will serve, right-sizing the business to serve that chosen market, and identifying companies qualified to meet the needs of potential clients who fall outside of your chosen market. Kraig highly recommends EOS (Entrepreneurial Operating System) Traction for streamlining small business processes. https://www.eosworldwide.com/ Kraig can be reached at: Syrup Marketing's Website: syrupmarketing.com Email: [email protected]