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Sweetgreen with Tom Wilder and Sanuk Kim episode artwork

EPISODE · Dec 14, 2021 · 41 MIN

Sweetgreen with Tom Wilder and Sanuk Kim

from A Change of Brand · host Blake Howard

In the final episode of Season 2, we learn how Sweetgreen, a brand raising the bar on fast to-go and good to eat food, found a way to keep it real with a reimagined brand identity. COLLINS Creative Director - now turned Sweetgreen Executive Creative Director, Tom Wilder - and COLLINS Senior Designer, Sanuk Kim, give us the recipe for what led to one of the best new identities to debut in 2021.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Produced by Matchstic (matchstic.com / @matchstic), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Matt Owen , fact-checked by Jill Jeffries, co-written by Pamela Henman, and artwork by Rachel Jackson. 

Episode metadata supplied by the publisher feed · Published Dec 14, 2021

What this episode covers

In the final episode of Season 2, we learn how Sweetgreen, a brand raising the bar on fast to-go and good to eat food, found a way to keep it real with a reimagined brand identity. COLLINS Creative Director - now turned Sweetgreen Executive Creative Director, Tom Wilder - and COLLINS Senior Designer, Sanuk Kim, give us the recipe for what led to one of the best new identities to debut in 2021. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achange...

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Sweetgreen with Tom Wilder and Sanuk Kim

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Frequently Asked Questions

How long is this episode of A Change of Brand?

This episode is 41 minutes long.

When was this A Change of Brand episode published?

This episode was published on December 14, 2021.

What is this episode about?

In the final episode of Season 2, we learn how Sweetgreen, a brand raising the bar on fast to-go and good to eat food, found a way to keep it real with a reimagined brand identity. COLLINS Creative Director - now turned Sweetgreen Executive Creative...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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