Swerve Fitness: Redefining an Industry with Eric Posner | Ep17

This podcast episode features Brian interviewing Eric Posner. Eric shares his personal background, including his move from New York to LA, becoming a father, and his education at Harvard. Professionally, he talks about his journey from working in investment banking to co-founding Swerve Fitness, which originally started as an indoor cycling studio concept in New York City. Eric discusses the evolution of Swerve Fitness, especially during the pandemic when they had to pivot their business model due to the closure of physical locations. The pivot involved partnering with gyms, universities, and other institutions to provide virtual fitness classes that integrate the digital and physical aspects of fitness. This new model utilizes technology to turn each location into a team, competing against other locations in real-time. The conversation also touches on the challenges and strategies involved in scaling top talent in the fitness industry, managing operational complexities, and maximizing the use of physical space in a retail business. Eric highlights the significance of good relationships with partners and vendors, especially during tough times like the pandemic. Additionally, Eric shares insights into his personal health and wellness practices, including his interest in gut health and making homemade yogurt. He also discusses the importance of visualization and mindset in achieving success. Brian and Eric delve into broader topics in health and wellness, discussing current trends like recovery practices (sauna, ice baths) and the use of weight loss drugs like Ozempic. They share personal experiences and opinions on health strategies and the importance of understanding one's own body through tests and biomarkers.