Swimming to success

Entrepreneur Rebecca Klodinski may have founded an internationally recognised swimwear brand, but now she’s branching out from bikinis to bling. Rebecca grew Frankie Swimwear — now rebranded as IIXIIST — from a student side hustle into one of Australia’s first Instagram-born fashion labels. She explains how and why her business instincts have now taken a new turn into the booming world of lab-grown diamonds. She recounts how smart branding, timing, and a hands-on approach helped her ride two waves of success, from packing orders in her bedroom to running two thriving companies. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.