Swipe Right on OkCupid Success w/ Michael Kaye

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry. Michael's Instagram&twitter: @MichaelKayePR OkCupid Instagram: @OkCupid 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠ 🎙️ Want to be a guest? ⁠Apply here Show Notes: (00:49) - Michael's career background (04:11) - Dating app differentiator (06:05) - Platform usage of AI (09:32) - Higher intent dater (12:49) - Data storytelling (16:29) - References to ownable data (20:08) - Communication meets data analyst (22:29) - Power of subcommunity (25:35) - Pandemic impact on dating (28:47) - User experience (31:18) - Influencer marketing (35:35) - Successful content inserts (38:28) - Data-driven approach