Swipe Up For More (feat. Steph McNeal)

This week, Stephanie McNeal (former culture reporter for BuzzFeed, currently a senior editor at Glamour Magazine, and the recent nemesis of Tom Sandoval's nail beds) returns to the podcast to discuss her new book about the lives of influencers called Swipe Up For More. First, Kate reminisces about their first convo in 2020, does a brief snorkel about Caroline Calloway's upcoming $65 book made from Italian paper (?), and then Kate and Stephanie dive into topics from her book, e.g. what it was like to shadow Shannon Bird IRL, her pilgrimage to the Utah suburbs, how/why she chose which influencers to feature, virality versus consistency in audience building, the difference between bloggers, influencers and content creators, which platforms prioritize the success of their creators, and other insights behind the curtain and into the 'secretive real world of influencers,' per her subtitle. Enjoy! SUPPORT OUR SPONSORS Pre-order my book, One in a Millennial here! ButcherBox is giving us a special deal! Sign up today using code BETHEREINFIVE to receive Ground Beef for a Year + 20 dollars off your first order. That's 2 pounds of Ground Beef free in every box for a year plus 20 dollars off your first order when you sign up at butcherbox.com/BETHEREINFIVE and use code BETHEREINFIVE. Right now, get 50% off your first month - crate's start at just $14 per month - plus FREE shipping on ANY crate line at kiwico.com, promo code BETHEREINFIVE. So don't choose between wearing great makeup, and taking care of your skin. Right now, Kosas is offering our listeners 15% off your first purchase when you go to Kosas.com/BETHEREINFIVE. Ritual is offering my listeners 10% off during your first 3 months. Visit ritual.com/BETHEREINFIVE to start Ritual or add Essential For Women Prenatal to your subscription today.