Switch Audiobook by Chip Heath

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Listen to full audiobook for free : https://audiobookzap.com/free Title: Switch Subtitle: How to Change Things When Change Is Hard Categories: Anger Management, Business Development, Career, Cognition Author: Chip Heath Narrator: Charles Kahlenberg Publisher: Random House Audio Release date: 02-16-2010 Language: English Summary: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine.

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