Switch Foods: How They Developed a Winning Product and How They Grow Their Brand​

Out of the traditional 4 P's of marketing, Product is often the most underrated amongst marketers. For Switch Foods, this couldn't be farther from the truth.​Edward Hamod is the CEO of Switch Foods, a company that produces plant-based meat alternatives and that is building awareness and educating consumers in the region on the dangers of meat overconsumption.​Join us as Edward delves into how Switch came to life, how he continues to grow the brand, and how the brand's core values are expressed in everything they do.