Switch: How to change things when change is hard -- Chip Heath, Dan Heath

Please visit https://thebookvoice.com/podcasts/1/audiobook/404694 to listen full audiobooks. Title: Switch: How to change things when change is hard Author: Chip Heath, Dan Heath Narrator: Charles Kahlenberg Format: Unabridged Audiobook Length: 7 hours 43 minutes Release date: January 2, 2020 Ratings: Ratings of Book: 5 of Total 2 Ratings of Narrator: 1 of Total 2 Genres: Disorders & Diseases Publisher's Summary: Brought to you by Penguin. Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. © Chip and Dan Heath 2020 (P) Penguin Audio 2020