Switching to omnichannel retailing

Retail is changing rapidly, with the more successful businesses heading, down an ‘omnichannel’ road. Retail expert and Hatch Brands CEO, Todd Foot, specialises in omnichannel marketing and discuses the evolution of combining online, and brick-and-mortar stores. He also highlights consumer advantages, like being able to browse online catalogues, check in-store stock availability, and access same-day delivery. The pandemic has had a radical impact on buying behaviour and challenges faced by replenishment teams. He offers insights into the future of retail, and provides advice for small businesses on how best to bridge the gap between their digital platforms and physical stores. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.