Sword Performance with Robyn Zlotkin -- Growing a Hydration Solution Business for Industrial Worker Needs.

Key takeaways- Robyn joined Sword Performance after being introduced to the product as the first industrial customer, realizing the need for proper hydration in that sector- As CEO she helped scale the business and manage cash flow challenges faced by startups- Sword Performance formulates their drinks with minimal ingredients to be absorbed quickly without extra additives- Their products have a unique "taste adaptive" feature where flavor changes based on user's activity level and sweat rate- Robin focuses on marketing to business customers like utilities and manufacturing through distribution partners- She aims to double business annually by expanding internationally to Australia and the Middle East- Robyn emphasizes lessons learned around prioritizing profitability, cash flow, and keeping offerings simple Robyn ZlotkinSword Performance DrinksTry Sword PerformanceLinkedInFacebookInstagram  Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp