SWOT: The Capitalist's Tool to Improve Sales Performance

This is the first official capitalism podcast episode and I wanted to get the party started by talking about how white-collar small business owners should evaluate their sales functions using SWOT. For business owners not familiar with SWOT, SWOT is acronym for Strengths, Weaknesses Opportunities and Threats. SWOT is typically taught in upper division management and MBA levels. At my former Fortune 500 employer in Los Angeles, we used SWOT many times to prioritize how we could improve sales performance. I strongly believe small business owners can get a bigger bang out of SWOT than large corporations because changes are more visible and happen quicker than impacts realized by large corporations.