SWWP #55 - Shaping South Africa's Music Scene (feat. Vaughn Thiel)

Today I’m joined by my friend Vaughn, who I met in his home country of South Africa while traveling with Bas. He’s a label head and creative who’s helped shape the sound of South Africa’s music scene from signing artists, curating festivals, and building culture from the ground up.On his first trip to New York, Vaughn takes us through his upbringing in SA and the experiences that shaped his path in music. We revisit our time in the 'bush' and how moments like that create real, lasting bonds.He shares how a mix of early success, timing, and luck led to touring with Bas across South Africa and Europe and how mentorship and collaboration have since become central to how he works.We also get into the common mistakes international artists make when breaking into the U.S., when and why you have to be the “bad guy,” the importance of music education, and the sounds coming out of South Africa that American audiences should be paying attention to. Tune in for all of this + more!Socials Channels: Instagram - https://www.instagram.com/somethingwrongwithpod/Twitter - https://x.com/swwpodcast_https://linktr.ee/savewithjulianTikTok - https://www.tiktok.com/@juliannicholas11