SXSW and Superfly Pros on Making Events Better

On this mini-episode of the Skift podcast, we welcome Mike Shea, chief logistics officer and partner at South by Southwest, and Rich Goodstone, co-founder of Superfly, the production company behind Bonnaroo. Mike and Rich joined us in the Skift Take Studio backstage at the Skift Global Forum to talk about bringing fun to events that could be boring, the way attendee behavior is changing, and why selfies are getting in the way of experiences. The Skift Take Studio Series is presented by Mastercard, a payments technology company that is enabling loyalty, security and data solutions for the global travel industry.