Sydney Sloan on GTM, Leadership, and Business Alignment

How can marketing leaders drive both growth and customer success?  Sydney Sloan, CMO at G2, shares the ins and outs of leading GTM teams, from alignment to execution. Sydney shares her career journey with Kelly, including lessons from her time as an Executive in Residence, and how aligning marketing with business goals creates impact.  Listen in as they discuss maturity models, sales enablement, leadership development, and the evolving role of marketing as a driver of business strategy.