Syftesdriven kommunikation, kundinsiktsarbete och värderingar som affärsstrategi med Isabella Rönnmark #8

from Inclusive Marketingpodden · host Tharanga Kulamithra

Hur kan verksamheter använda sina plattformar för att göra verklig skillnad – och samtidigt bidra till affärerna? Och vilka krav ställer samhällsengagemang och syftesdriven kommunikation på ledarskapet, organisationen och medarbetarna. I avsnittet får vi höra Isabella Rönnmark, PR-ansvarig på Apotek Hjärtat som är flerfaldigt prisbelönad - och uppmärksammade både nationellt och internationellt - för sitt arbete inom varumärke, kommunikation och social hållbarhet. Vi pratar om Apotek Hjärtas senaste initiativ “Den nya 7-stegsrutinen” som skapades för att motverka destruktiva skönhetsnormer bland barn. Vi pratar om syftesdriven kommunikation och varför det måste vara strategiskt förankrat. Om värderings- och kundinsiktsdrivet ledarskap, hur vi kan navigera mellan affärsmål och etiskt ansvar - och om det finns en motsättning mellan PR och att göra gott? Referenser: Den nya 7-stegsrutinen: https://www.apotekhjartat.se/tips-och-rad/hudvard/nya-7-stegsrutinen-starkare-sjalvkansla Älskade tonåring: https://www.apotekhjartat.se/tips-och-rad/alskade-tonaring/intro Vänvård: https://www.apotekhjartat.se/tips-och-rad/psykisk-halsa/vanvard Klimakteriesäkrad arbetsplats: https://www.apotekhjartat.se/tips-och-rad/kvinnohalsa/klimakteriesakrad-arbetsplats

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Syftesdriven kommunikation, kundinsiktsarbete och värderingar som affärsstrategi med Isabella Rönnmark #8

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