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Syllabus Highlights COM 660 Social Media Analytics episode artwork

Aug 11, 2019 4 min

Syllabus Highlights COM 660 Social Media Analytics

from Welcome to My Virtual World Hosted by Robin

Social media analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making. It is a science, as it involves systematically identifying, extracting, and analyzing social media data using sophisticated tools and techniques. It is also an art, interpreting and aligning the insights gained with business goals and objectives. In order to get value from analytics, one should master both its art and science.

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Syllabus Highlights COM 660 Social Media Analytics

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