Sylvester Chisom: 'We use coffee to increase educational outcomes'

Sylvester Chisom, co-founder of Show Me the World Coffee, says the organization, after years of bringing students to the coffee-making parts of the world, is expanding to help non-profits to fundraise. The new 'Show Me the Cause' www.ShowMetheCause.com still includes students working in every aspect of the coffee business, but the coffee sales will generate funds for other programs, like athletics and music where wrapping paper, and popcorn have been the traditional sellers. 'No more frozen pizzas and random items,' jokes Chisom, 'coffee and tea are the second and third most drank beverages in the world.'