SYSK Choice: Why Things Catch On & The Art and Science of Logic

If you have ever cooked pasta you’ve likely considered using HOT tap water instead of cold to speed up the process. After all, hot tap water takes less time to boil. But is it really a good idea to cook with hot tap water? We begin this episode with a discussion on why it is such a bad idea. https://www.nytimes.com/2008/01/29/health/29real.html Whether or not something catches on and becomes popular may seem as if it’s luck or chance. But it isn’t really luck at all. If you’ve ever wondered why some restaurants succeed while others fail or why some books, TV shows or movies do great but others go nowhere, you will want to listen to this segment. Jonah Berger, is a professor at the Wharton School at the University of Pennsylvania and author of the book Contagious: Why Things Catch On (https://amzn.to/2IQAn0s). Jonah joins me to explains the science of popularity – and it really is a science. Conventional wisdom is that you should change the oil in your car every 3,000 miles. And it is a great example of just how wrong conventional wisdom is. Now it used to be accurate but not with cars today. Listen as I reveal how often you should REALLY change your oil. https://www.caranddriver.com/features/a26590646/how-often-to-change-oil/ Can you be logical AND emotional at the same time? (That was always an issue for Mr. Spock on Star Trek). Is there only one logical way to get to a conclusion? How does logic really work? We all need logic and to help you understand it is Eugenia Cheng. She is Scientist in Residence at the School of the Art Institute in Chicago and author of the book The Art of Logic in an Illogical World (https://amzn.to/2QHth15). She joins me to explain logic and how you can use logic more effectively in your life. PLEASE SUPPORT OUR SPONSORS! Discover matches all the cash back you earn on your credit card at the end of your first year automatically and is accepted at 99% of places in the U.S. that take credit cards! Learn more at https://discover.com/yes M1 Is the finance Super App, where you can invest, borrow, save and spend all in one place! Visit https://m1finance.com/something to sign up and get $30 to invest! https://www.geico.com Bundle your policies and save! It's Geico easy! Dell’s Semi Annual Sale is the perfect time to power up productivity and gaming victories. Now you can save what Dell employees save on high-performance tech. Save 17% on the latest XPS and Alienware computers with Intel Core processors. Plus, check out exclusive savings on Dell monitors, headsets and accessories for greater immersion in all you do. Upgrade today by calling 800 buy Dell, or you can visit https://dell.com/Semi Annual Sale Right now Total Gym is offering a 30-day in-home trial on the Total Gym Fit for Just $1.  Seriously $1…. So what do you have to lose? And no matter which Total Gym you try, my listeners can get an ADDITIONAL 20% OFF whatever discount they’re currently running. Just head to https://TotalGymDirect.com/SOMETHING to get this special offer! Let NetSuite show you how they'll benefit your business with a FREE Product Tour at https://netsuite.com/SYSK Backcountry.com is the BEST place for outdoor gear and apparel. Go to https://backcountry.com/sysk and use promo code SYSK to get 15% off your first full price purchase! Truebill is the smartest way to manage your finances. The average person saves $720 per year with Truebill. Get started today at https://Truebill.com/SYSK Take control of your finances and start saving today! You’re one of a kind—and so are your taxes. Whether you want to file with the help of an expert or let an expert do the filing for you, TurboTax Live tax experts are here to help, giving you the confidence to know that you're one-of-a-kind, uniquely you taxes are done right. Intuit TurboTax Live. Learn more about your ad choices. Visit megaphone.fm/adchoices