System & Soul: Building a Business Framework That Breathes

In this episode of Founders Future, with host Milan Kohut, we are joined by McKenzie Reeves Decker, the founder of System and Soul. McKenzie shares her journey from leading a department within the Maxwell Leadership empire to chasing autonomy and co-founding a company that helps growing businesses scale with clarity and accountability. She delves into the core of System and Soul, a flexible operating framework designed for companies with 20+ employees who are facing the complexities of growth. McKenzie emphasizes the importance of a relational, human-centric approach to implementing structure, ensuring that a company's unique culture and soul are preserved in the process.The conversation explores the current state and future ambitions of System and Soul, including their primary focus on serving executive teams through a network of certified business coaches and their proprietary software. McKenzie opens up about the marketing challenges of a service built on trust and relationship, outlining their shift towards founder-led, organic content. Looking ahead, she reveals ambitious goals to impact 25,000 companies by 2030 and discusses the strategic pivot to a SaaS-first model to make their framework more accessible, while also acknowledging the challenges of speed and expertise required to capitalize on these emerging opportunities.