🎙️ SZN 2 Episode 03 - The VOGUE of Women’s Basketball?!

The intersection of fashion and women’s basketball has officially entered a new era.This week on Behind the Sport, I sit down with Olivia Nielsen — the visionary behind what she calls the “Vogue of Women’s Basketball.” From her roots and family influence to building a brand that blends style, identity, and athlete culture, Olivia breaks down how she carved her own lane in an industry that didn’t always have one for her.We talk about:– Her journey into fashion and sports culture– The childhood stories of playing against future WNBA stars– Why women’s basketball style is having a cultural moment– The current WNBA revenue-sharing conversations and what they mean for players– The rise of Unrivaled and what it signals for the league– Exclusive insight into the upcoming launch of Damecore 👀This isn’t just about clothes. It’s about ownership. Power. Visibility. And where the business of women’s sports is headed next.If you care about the future of women’s basketball — on or off the court — this episode is one you don’t want to miss.🎧 Listen on all streaming platforms📲 Follow & stay connected:Instagram: @BehindTheSportshowTikTok: @BehindTheSportshowYouTube: @BehindTheSportshowFollow Giovanna:Instagram: @GiovannaScrogginsTikTok: @GiovannaScrogginsSubscribe for new episodes every Tuesday.#BehindTheSport #WomensBasketball #WNBA #SportsCulture #SportsBusiness #Damecore