T05E04 PSICOBRANDING: Coca-Cola: El nostálgico evasivo

from MindNotes de Raúl Baz · host Raúl Baz

En este episodio de MindNotes, abrimos el expediente psicológico de Coca-Cola: una marca nostálgica, evasiva y emocionalmente segura. Con un arquetipo inocente y una narrativa anclada en el pasado, Coca-Cola evita el conflicto y vende pertenencia afectiva más que refrescos. Descubre cómo se ha convertido en un símbolo emocional global al evitar incomodar… y al insistir en hacerte sentir bien, sin importar lo que pase.Redes y Contacto:⁣Sobre Raúl Baz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠LinkedIn ⁠Canal de WhatsApp

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This episode was published on June 10, 2025.

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