T1 E6: Marketing Digital B2B: Segmentación, Estrategia y Conversión

from Frecuencia Motorola · host Frecuencia Motorola

En este episodio, Camila Vélez, líder de marketing digital de Motorola Solutions para Latinoamérica, nos guía por el mundo del marketing B2B. Descubrimos cómo las estrategias como account-based marketing, retargeting y el uso de plataformas como LinkedIn y Google permiten conectar de forma más efectiva con los clientes. Además, hablamos de la importancia del contenido educativo, los testimonios reales y la optimización continua para generar confianza y lograr resultados medibles.

Episode metadata supplied by the publisher feed · Published Sep 23, 2025

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T1 E6: Marketing Digital B2B: Segmentación, Estrategia y Conversión

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