T4. EP. 14 Gestión de crisis y marca empleadora

from Coffee Break · host El Economista Podcasts

María Fernanda Martínez, directora de Comunicaciones y Relaciones Públicas de OCESA, analiza los desafíos de gestionar una crisis reputacional en un entorno marcado por las redes sociales. Explica el papel de la comunicación interna, el impacto en la marca empleadora y las claves para recuperar la confianza de colaboradores y otros grupos de interés

Episode metadata supplied by the publisher feed · Published Jun 11, 2026

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T4. EP. 14 Gestión de crisis y marca empleadora

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