獺祭社長、桜井一宏 | Kazuhiro Sakurai, Dassai President 【JP】

Check the link below to stream with English captions.https://youtu.be/9T6nJZr7wVgWhat does it take to share Japan's sake tradition with the world? Dassai president Kazuhiro Sakurai and kimono ambassador Sheila Cliffe explore the balance between heritage and innovation, tracing Dassai’s journey from the rice fields of Yamaguchi to its brewery in New York.「獺祭は、変化を恐れず挑戦を続ける」―。それが株式会社獺祭、桜井一宏社長の信念である。伝統を守りながら、世界を見据えた革新を続ける桜井社長の挑戦は、日本文化の未来に新たな可能性を示している。桜井一宏（さくらい・かずひろ）山口県の酒蔵、株式会社獺祭の代表取締役社長。2025年6月1日に社名を旭酒造から変更した「獺祭」は、世界的に最も知られる日本酒ブランドの一つ。品質と職人技に根ざしながらも、ニューヨークに醸造所を開設、海外事業に注力するなど、グローバルな視点で日本酒の新たな可能性を切り拓く先駆者。Twenty Minutes With… is a bilingual podcast by Japan Forward, where professionals including artists, scholars, politicians, and business insiders discuss their lives and work in Japan.

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