Tables Turned - an interview with Gregory Zeller, VP and Editor of InnovateLI

Episode 46 of the Spark: The InnovateLI Podcast podcast, hosted by InnovateLI, titled "Tables Turned - an interview with Gregory Zeller, VP and Editor of InnovateLI" was published on December 10, 2024 and runs 33 minutes.

December 10, 2024 ·33m · Spark: The InnovateLI Podcast

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Summary

Smart branding and successful marketing usually go hand-in-hand … but what makes a brand “smart?” And in the cutthroat business of professional promotions, what defines “successful?” These and other critical questions that can make or break a business marketing campaign are answered in this very special episode of Spark: The Innovate Long Island Podcast – a classic switcheroo that sees Spark host Gregory Zeller sitting in the guest’s chair, as the interviewee on a recent episode of The Brandtelling Podcast. Join hosts Arthur Germain and Asaf “The Brand Chef” Bachman as podcasts collide – and the Brandtelling Podcast experts pick the Innovate Long Island editor’s brain about the best and worst in modern branding practices.

Episode Description

Smart branding and successful marketing usually go hand-in-hand … but what makes a brand “smart?” And in the cutthroat business of professional promotions, what defines “successful?”

These and other critical questions that can make or break a business marketing campaign are answered in this very special episode of Spark: The Innovate Long Island Podcast – a classic switcheroo that sees Spark host Gregory Zeller sitting in the guest’s chair, as the interviewee on a recent episode of The Brandtelling Podcast.

Join hosts Arthur Germain and Asaf “The Brand Chef” Bachman as podcasts collide – and the Brandtelling Podcast experts pick the Innovate Long Island editor’s brain about the best and worst in modern branding practices.