Tackle local marketing & SEO with cognitive insights - with Myriam Jessier

Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights.Discussion points include:What do you mean by cognitive insights?How can cognitive insights help with local marketing?How can familiarity help to build your brand?What’s an example of hyper-localised content?How do you deliver hyper-localised content?What are the benefits of delivering hyper-localised content?