Tackling media misogyny: Cheer Up Luv and This Ends Now episode artwork

EPISODE · Sep 25, 2025 · 41 MIN

Tackling media misogyny: Cheer Up Luv and This Ends Now

from Media Storm · host Mathilda Mallinson and Helena Wadia

Whether it's the Reform Party weaponising women's safety, Donald Trump diminishing domestic abuse, or worrying stats about girls' safety in schools, you don't have to look far to see that discrimination against women still exists - and is often aided by lazy, misleading, or misinformed reporting. What can we do about this? This week, Media Storm showcases the people and platforms working to end gender-based violence, buy calling out and correcting misogyny in the media. First up: an in-depth interview with Eliza Hatch. She’s the founder of Cheer Up Luv, the UK-based platform dedicated to ending gender-based violence, discrimination and bias through education, art and storytelling. Helena and Eliza chat about working in the VAWG sector, bringing men into the conversation, and the crucial point headlines are missing when they talk about young men "falling behind" women in education and academia. And after the break: hear about This Ends Now's new campaign, Take It As Read, which will help us all to challenge misogynistic and victim blaming language around male violence against women and girls. Interested in this topic? Listen to Media Storm's episodes on domestic abuse reporting, rape justice, and why 'violence against women' is a man's problem. The episode is hosted and produced by Helena Wadia (⁠⁠⁠⁠⁠⁠⁠⁠⁠@helenawadia⁠⁠⁠⁠⁠⁠⁠⁠⁠)  The music is by⁠⁠⁠⁠⁠⁠⁠⁠⁠ @soundofsamfire⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ⁠⁠⁠ Support us on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Whether it's the Reform Party weaponising women's safety, Donald Trump diminishing domestic abuse, or worrying stats about girls' safety in schools, you don't have to look far to see that discrimination against women still exists - and is often aided by lazy, misleading, or misinformed reporting. What can we do about this? This week, Media Storm showcases the people and platforms working to end gender-based violence, buy calling out and correcting misogyny in the media. First up: an in-depth interview with Eliza Hatch. She’s the founder of Cheer Up Luv, the UK-based platform dedicated to ending gender-based violence, discrimination and bias through education, art and storytelling. Helena and Eliza chat about working in the VAWG sector, bringing men into the conversation, and the crucial point headlines are missing when they talk about young men "falling behind" women in education and academia. And after the break: hear about This Ends Now's new campaign, Take It As Read, which will help us all to challenge misogynistic and victim blaming language around male violence against women and girls. Interested in this topic? Listen to Media Storm's episodes on domestic abuse reporting, rape justice, and why 'violence against women' is a man's problem. The episode is hosted and produced by Helena Wadia (⁠⁠⁠⁠⁠⁠⁠⁠⁠@helenawadia⁠⁠⁠⁠⁠⁠⁠⁠⁠)  The music is by⁠⁠⁠⁠⁠⁠⁠⁠⁠ @soundofsamfire⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ⁠⁠⁠ Support us on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit podcastchoices.com/adchoices

NOW PLAYING

Tackling media misogyny: Cheer Up Luv and This Ends Now

0:00 41:15

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Media Storm?

This episode is 41 minutes long.

When was this Media Storm episode published?

This episode was published on September 25, 2025.

What is this episode about?

Whether it's the Reform Party weaponising women's safety, Donald Trump diminishing domestic abuse, or worrying stats about girls' safety in schools, you don't have to look far to see that discrimination against women still exists - and is often...

Can I download this Media Storm episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!