Tàctica i estratègia, com en el futbol #4

from Branding Escolar en català · host Miquel Rossy

Parlàvem en l'episodi anterior que el màrqueting és eminentment tàctic i el brànding, estratègic. Per explicar la diferència entre tàctica i estratègia, se sol acudir a exemples militars. Jo prefereixo el futbol. Hi posarem l'exemple de tres entrenadors de futbol cèlebres i diferents entre ells.

Episode metadata supplied by the publisher feed · Published Feb 11, 2019

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Tàctica i estratègia, com en el futbol #4

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