Tactical & Timeless — with Luc Lesénécal of Saint James

#58. Saint James is the French heritage brand known for its sweaters and stripes—and, the oldest brand we've had on the podcast. We talk with President Luc Lesénécal about the power of heritage brands, the opportunities and challenges of evolving them to compete in modern times, and the benefits of domestic production and retaining this expertise in house. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.